Development of an advanced image analysis system for assessing the demographic structure and behaviour of consumers at the point of sale
Grant no.
RPLD.01.02.02-10-0053/21. Project funded in years 2022-2023.
Leader
GEODATACAP Sp. z o.o. z siedzibą w Warszawie
Investigators
Piotr Szczypiński (principal investigator)
PROJECT OBJECTIVE
Development of a solution for analyzing and detecting data structures by analyzing images (also from the background) using neural networks. As part of the project, a product innovation will be implemented - the introduction to the market of a significant improvement of previously offered goods and services in relation to their characteristics or intended use. The result of the project is novel at least on the scale of the Polish and foreign markets.
- Planned effects:
As a result of the project, a service significantly improved to the previously offered goods and services in terms of their characteristics or intended use will be introduced to the market. The innovative product is a multi-industry service aimed at analysing the behaviour of consumers, customers and others. The new service will enable the detection and classification of people in an image using neruon networks. The complete product will enable: image acquisition and processing, data aggregation and analysis, report generation, real-time viewing of current results.
Implementation of the results on the market will take the form of selling the service in the form of a subscription, on the basis of which customers will receive temporary licences to use the software.
- The project will include industrial research and development work. The project will conclude with pre-implementation work. Commercialisation of the project's research results is not foreseen.
Head of research team at the PŁ: dr hab. inż. Piotr Szczypiński, prof. uczelni
Project duration: 01.01.2022 r. – 30.06.2023 r.
The project is co-financed by the European Union as part of the Lodz Voivodeship Regional Operational Programme 2014-2020.
Project value (total): 4 808 931,00 zł
EU funding for the project: 3 122 837,75 zł
Value of funding to the PL: 532 875,00 zł
Name of Beneficiary - Leader: GEODATACAP Sp. z o.o. z siedzibą w Warszawie
Name of Beneficiary - Partner: Politechnika Łódzka
